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Oct 26, 2016 1:00 AM

Business Briefs-Oct. 26

Outlets eye donationsto fight breast cancerAurora Farms Premium Outlets is starting a national engagement with Susan G. Komen°, pledging to donate $1 million each year for the next two years to support the fight against breast cancer.

Oct 25, 2016 6:14 PM

On Marketing: What do you expect out of your website

Today’s column is the first in a series I’m doing specifically on websites. Why websites?Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have.

By Josh Gordon
Oct 19, 2016 12:33 PM

On Marketing: How to lead your industry

You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives?

By Josh Gordon
New Aurora business features fancy vinegar, olive oil
Oct 19, 2016 1:00 AM

New Aurora business features fancy vinegar, olive oil

by Bob Gaetjens | Reporter Aurora -- Vinegar and olive oil have become a huge part of resident Jen Smith's life since she opened Buckeye Blends in June.

By Bob Gaetjens | Reporter
[More news below]
Oct 12, 2016 1:00 AM

Business Briefs-Oct. 5

Mill website a winnerWRIS Web Services of Cleveland has earned a Standard of Excellence Award in the Web Marketing Association's WebAward competition for developing Aurora's Mill Distributors site.

Oct 11, 2016 9:58 AM

On Marketing: Is your marketing an investment or an expense?

If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some.

By Josh Gordon
Oct 5, 2016 12:27 PM

Hudson Montessori School launches conservatory of music

Hudson — A conservatory of music opened this school year at the Hudson Montessori School. It offers in-depth musical training in many areas, said James Rhodes, music and conservatory director.

By Mike Lesko | Reporter
Sep 28, 2016 10:23 AM

On Marketing: Content marketing makes your advertising work

Let’s talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot.

By Josh Gordon
Sep 20, 2016 10:41 AM

On Marketing: Three stats to build your 2017 marketing on

It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan and the digital portion is underfunded, consider restricting your approach.

By Josh Gordon
Business Briefs-Sept. 14
Sep 14, 2016 1:00 AM

Business Briefs-Sept. 14

Doogan's now under ownership of Walter Doogan's of Aurora has a new owner. The sale took place in the spring. Jeff Walter said he's hired an almost entirely new staff of 30, including Executive Chef Ron Zarembski Jr., who has worked hard to spice up the menu with more fresh food.

[More news below]
Sep 12, 2016 7:15 PM

Ashley Beltrano promoted to Manager " Cake Sales and Production at Acme Fresh Market

Ashley Beltrano has been promoted to the position of Manager – Cake Sales and Production at Acme Fresh Market.

Sep 12, 2016 7:14 PM

On Marketing: Plan your positioning to spur growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your brand or business in the market in just a few hundred words?Nope.So why am I writing this column on the subject of positioning your business?

By Josh Gordon
Sep 9, 2016 11:22 AM

Hattie Larlham taps Hudson woman as new president

Twinsburg — Hattie Larlham welcomes Dr. Wendy Pardee as its new president, a new position that will see Pardee serve alongside the CEO and Board of Directors for the non-profit organization.

Sep 6, 2016 11:34 AM

On Marketing: Make sure you understand what your audience expects

A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago.

By Josh Gordon
Aug 30, 2016 12:32 PM

On Marketing: Facebook Messenger's massive marketing potential

A software platform as powerful as Facebook serves multiple purposes in the world of communications. We all know the value it holds for people connecting with people, for people getting information, and for companies communicating to their audience.

By Josh Gordon
Aug 23, 2016 11:16 AM

On Marketing: It's time to up our customer service game

Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service.

By Josh Gordon
Business Spotlight: ALDI coming to Bainbridge as of Aug. 18
Aug 17, 2016 1:00 AM

Business Spotlight: ALDI coming to Bainbridge as of Aug. 18

FROM STAFF REPORTS ALDI's newest grocery store on Route 43 in Bainbridge Township, just north of the former Geauga Lake Park, will open Aug. 18. A ribbon-cutting ceremony will take place at 8:45 a.m.

Aug 16, 2016 4:44 PM

On Marketing: How to reach youth in community elections

By now, you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much.First, it is a study in effective messaging.

By Josh Gordon
[More news below]
Aug 10, 2016 1:00 AM

Business Briefs-Aug. 10

Stein Mart plans storeStein Mart, a Jacksonville, Fla.-based retailer, is scheduled to open a store in the Marketplace at Four Corners in spring 2017.

Aug 9, 2016 3:58 PM

On Marketing: Why does SEO take so darn long?

“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels.

By Josh Gordon